Recraft
Vector and brand-focused AI design tool that outputs editable vector files.
About Recraft
Recraft is the AI design tool built for brand work. Its standout capability: generating vector images — the infinitely scalable format designers need — plus complete brand kits with consistent styles across colors, fonts, and illustration style.
It is excellent for logo concepts, icons, illustrations, and marketing assets that must match a brand's visual identity. You can lock a style and then generate a whole library of assets that look like they came from the same designer.
For founders, marketers, and designers who need on-brand visuals at scale, Recraft is the most brand-focused AI tool in this category.
Core Features of Recraft
Here's what Recraft actually does well, based on our review and hands-on testing.
01Vector output
Generates scalable vector files, not just rasters.
02Brand kits
Lock styles, colors, and fonts across all assets.
03Style consistency
Generate a library that looks like one designer made it.
04Logo & icon design
Purpose-built workflows for logos and UI icons.
05Mockup generation
Place designs into realistic product mockups.
06Team collaboration
Shared brand assets and workflows.
Pricing Model
Freemium. Free tier includes basic generation; paid plans (from about $12/month) add vectors, brand kits, and higher limits.
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